Privacy Policy

1.Who We Are

EmpowerAg is a Ltd company run by Amy Hughes. We provide workshops, facilitation, mediation, speaking, and podcast services to farmers, farming families, and agricultural professionals across the UK.

Data Controller: Amy Hughes, trading as EmpowerAg. Website: empowerag.co.uk. Email: [email protected]. Phone: 07500 029477.

EmpowerAg is registered with the Information Commissioner's Office (ICO) as required under UK GDPR.

2.What Personal Data We Collect

We only collect data that is necessary for running our business and providing our services.

We do not collect sensitive personal data through our website. If sensitive information is shared as part of a facilitation or mediation engagement, it is handled under a separate confidentiality agreement.

• Name and email address - collected via enquiry forms, newsletter sign-up, and direct email. Used to respond to enquiries and send updates you've asked for.
• Phone number - collected via enquiry forms and direct contact. Used to follow up on workshop or service enquiries.
• Business name and farm details - collected via enquiry forms and direct contact. Used to understand your situation and tailor our services.
• Workshop registration details - collected via registration forms on Systeme.io. Used to confirm your place and send joining information.
• Email engagement data - collected via Systeme.io. Used to understand which content is useful and to manage unsubscribes.
• Website usage data - collected via Google Analytics and Google Tag Manager (anonymised, no personal identifiers). Used to understand how the site is used and improve it.

3.Our Lawful Basis for Processing

• Legitimate interests - when you make an enquiry or register interest in a workshop, we process your data to respond to you.
• Consent - when you sign up to our email newsletter, we process your data on the basis of your consent. You can withdraw consent at any time.
• Contract - where you book a workshop, facilitation session, or other paid service, we process your data as necessary to fulfil that contract.

4.How We Use Your Data

To respond to enquiries; confirm workshop registrations and send joining information; send our email newsletter where you've subscribed; follow up after workshops or sessions; improve our website via anonymised analytics; comply with legal obligations.

We do not use your data for automated decision-making or profiling, and we do not sell, rent, or trade your personal data to any third party.

5.Third-Party Tools

• Systeme.io - enquiry forms, workshop registration, email marketing. Based in the EU, GDPR-compliant.
• Google Analytics / Google Tag Manager - anonymised website analytics only. Based in the USA; Standard Contractual Clauses apply.

6.Cookies

Strictly necessary cookies (required for the site to work) and analytics cookies (Google Analytics, only placed if accepted via the cookie banner).

7.How Long We Keep Your Data

• Enquiry/contact data - 2 years from last contact.
• Workshop registration details - 3 years from the workshop date.
• Newsletter subscribers - until unsubscribe.
• Financial/invoicing records - 6 years (HMRC requirement).
• Website analytics - 26 months.

8.Your Rights Under UK GDPR

Access, rectification, erasure, restriction of processing, data portability, objection, and withdrawal of consent. Contact [email protected] to exercise any of these - response within one month.

9.Complaints

Contact EmpowerAg directly first; if unresolved, complain to the ICO (ico.org.uk, 0303 123 1113).

10.Changes to This Policy

Updated from time to time; newsletter subscribers notified by email of material changes.