Farm-Gate Influence Lab
Turn good advice into real change on farms.
A 6-week online course for anyone advising farmers. Get better at the human side of change: pushback, family dynamics, decision-making, and follow-through.
"I joined the Farm Gate Influence Lab thinking I was already an effective communicator and just needed to add a little polish to my pitch. I quickly realised there was so much more to learn. Across six modules, the course completely changed my approach: I'm more empathetic, less focused on ready-made solutions, and much better at listening first so I can truly understand the farmers and businesses I hope to influence. Thank you, Amy, for opening my eyes, ears, and mind to how my guidance and suggestions may be received."
Hear from Amy
What the Farm-Gate Influence Lab is about
Same content — three different ways of learning
Farm-Gate Influence Lab
£425
Six video modules, six live group calls, full notes, CPD accredited (ROSA, BASIS, NRoSO). One payment, lifetime access. Next cohort starts 7th September 2026.
Book now — £425Farm-Gate Influence Lab Light
£275
Six video modules, full notes, CPD accredited. Self-paced, no live calls — work through it in your own time.
Book now — £275In The Cab
£127
All the content as audio modules, for advisers who do their best thinking on the drive between farms.
Get access — £127Why this works
The Farm-Gate Influence Lab is grounded in behavioural science — specifically, why people resist change even when they know it would help them. Understanding whether someone is protecting their identity, their sense of control, their reputation or their certainty changes everything.
What you will be able to do after this course
- Handle pushback without becoming defensive, overly sales-driven or awkward
- Diagnose what is really behind a farmer's no
- Lead more effective conversations around mindset, behaviour and change
- Co-design next steps with farmers
- Leave farm visits with clear momentum
"The course has really shaped how I approach my work on farm — encouraging me to think more deeply, listen more carefully, ask better questions, and focus on understanding the bigger picture."
Who it is for (and who it is not)
This is for you if you are a
- Farm adviser, consultant or land agent tired of recommendations stalling
- Vet who wants better buy-in without pressure
- Agri-sales or account manager who wants to influence without sounding like a brochure
Not for you if you want
- Technical training
- A passive course with no reflection
- To carry on leading conversations exactly as you do now
What we will cover
The Mirror
Recognising the alarm bells — when a conversation is heading off track and why.
The Presence
Helping a farmer feel genuinely heard before you try to move them anywhere.
The Farmer's World
Diagnosis, not persuasion. Understanding the full picture before offering solutions.
The 4 Common Losses
Control, competence, certainty, identity — the real reasons farmers resist change.
The Architect
Co-designing solutions so farmers own the outcome, not just agree to yours.
The Closer
Leaving every farm visit with a clear, agreed next step.
"The course didn't completely turn upside down how I should be as an advisor, but redefined how I approach conversations with clients and what I see as a successful interaction. I'm far more relaxed and confident in my work, even when conversations get tough. Highly recommend!!"
Ready to get started?
One payment, lifetime access. CPD accredited by ROSA, BASIS and NRoSO.