Amy in Action

See for yourself

Keynotes, panels, podcasts, and writing — here is what it looks like when farming thinks differently about people.

Speaking and panels

Amy speaks at agricultural conferences and events on farm family dynamics, succession, and the human side of change. Practical, plain-English, and grounded in real farm situations.

Valleyview, Alberta

Keynote — 2023 Canadian Holistic Management Conference

A keynote on why farmers resist change even when they know it would help them — and what advisers and farmers themselves can do about it.

Watch the keynote
Panel session

Carbon Calling 2023 — How to embrace change

A panel discussion on the psychology of change in agriculture, and why knowledge alone rarely shifts behaviour on farm.

Watch the panel
Panel session

Groundswell — Empowering farms to successfully outwinter

A practical session on what it actually takes to get farmers to adopt new practices — beyond the technical case.

Watch the session

Writing and opinion

Amy writes for agricultural trade press and industry bodies on farm family dynamics, mindset, and the human side of farming.

Farmers Weekly

Cattle breeders in an upbeat mood

An opinion piece following the 75th anniversary British Cattle Breeders Conference — on confidence, identity, and what drives farmers forward.

Read in Farmers Weekly

National Beef Association magazine

Mindset is the key to sustainable suckler production

A piece on why mindset — not just margins — determines whether suckler enterprises survive. Pages 10-11.

Read in NBA magazine

Cattle Breeders Association

A message from the chair

A message on the importance of the human side of cattle breeding businesses — succession, communication, and what gets left unsaid.

Read on cattlebreeders.org.uk

Meat Business Women

When the baby blues turns into career carnage

A personal piece on postnatal depression, career identity, and finding your way back to yourself in the agricultural industry.

Read on Meat Business Women

Podcast highlights

Selected episodes from Out of the Rut and Think Outside the Fence — conversations on farm family dynamics, succession, and what actually changes behaviour on farm.

Turning the table

Amy as a guest on her own podcast — talking about her own experience of farm family dynamics, career identity, and what led her to this work.

Listen on Spotify

Succession: time to talk about the future

With Lyn Sykes, farm transition and succession expert. A practical conversation on how to start the succession conversation — and what gets in the way.

Listen on Apple Podcasts

Profitable suckler cows: thoughts from Canada

With Arron Nerbas. A conversation on what makes suckler enterprises work — and the mindset shifts that separate the farms that thrive from those that struggle.

Listen on Apple Podcasts

Mental health and wellbeing

Two short videos on mental health in agriculture — made for farmers, not about farmers.

You can feel better

A short, direct video on mental health in agriculture. No platitudes, no helpline numbers bolted on at the end — just an honest conversation about what it feels like and what can change.

Watch on X

It will stop raining

A short film on managing mental health in farming, produced for ABP. Quiet, honest, and made with real farmers.

Watch on YouTube

Want Amy at your event?

Amy speaks at conferences, field days, and industry events across the UK and internationally. Get in touch to discuss topics, format, and availability.

Get in touch