We work on the bit nobody else touches
EmpowerAg helps farmers and agricultural professionals focus on the human side of their business - communication, conflict, decision-making, resilience.
We use behavioural science and positive psychology, delivered in plain English, face to face, with people who understand farming because we come from it.
meet Amy hughes
Amy grew up on a beef and sheep farm in North Yorkshire. She's a qualified mental health first aider, a mum of two, and spent years working in engagement at AHDB before launching EmpowerAg.
She built GRIP because she's been there - the stress, the silence, the weight of keeping everything going. It comes from years of industry experience and her own lived experience of what farming really asks of people. She kept seeing the same thing: talented, hardworking people burning out, not because of the farming, but because of the conversations that weren't happening.