The biggest risk to your farm isn't the weather, the markets or the bank. It's the conversation nobody's having.
Farm-bred. Qualified mediator. I help farming families, and the people who work with them, get to what's really going on and move forward.
Sound familiar?
"That won't work here" (The answer to every suggestion of change you've ever made)
"The succession plan has been 'next year' for ten years."
"You've stopped bringing it up at tea, because it always ends the same way."
If any of that landed, you're not failing. It's so common, and it can change.
It's rarely stubbornness.
Most help out there teaches farmers to talk better. I look at why you're not talking. When someone digs their heels in, they're usually facing a loss.
Identity
"If I'm not the farmer, who am I?"
Control
"I built this. I'm not ready to let go." or "I want to have a say in this."
Certainty
"That way is new and I don't know what that looks like."
Competence
"Are they really ready?" or "Do you they think I can't do it?"
Once you know which one it is, the conversation changes.
How I help families
Family meetings
Structured conversations that actually go somewhere. I work with the whole family, not just whoever's loudest, and everyone leaves knowing what happens next.
Talk to Amy
Mediation
For when something's properly broken. Succession disputes, partnership breakdowns, fallouts between generations. A formal, impartial, qualified process that works when things are stuck.
Find out about mediationFor the people who work with farmers
Facts and figures don't change minds on farm.
You know the right answer. The farmer probably knows it too. And still nothing changes. Farming keeps throwing data, grants and technology at problems that are really about people. I help agri-professionals get change on farm when the spreadsheet isn't enough. And when succession or a partnership turns sour, I'm a qualified mediator you can refer clients to.
Book Amy to speak.
No death by PowerPoint. Honest, evidence-based talks on farm family dynamics and why change stalls, from someone who grew up in it.
Check availabilityFarm-bred, North Yorkshire
Qualified Interpersonal Mediator
Former Head of Engagement, AHDB
Postgraduate Diploma in Agricultural Sciences, Harper Adams
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"Be more Amy!"
"Amy's real life, honest delivery is what makes this course so worthwhile."
"A very brave move to address such a tricky subject."
GRIP® workshop attendees
